<p>Let talented master students from the master Business Administration - International Management Track help your company do business in an emerging market.</p>
<p>Doing business internationally can be challenging. This is often even more the case when doing business in emerging markets. In this course a team of students will help you to deal with challenges related to doing business in emerging markets.</p>
<p>Students provide practically relevant insights based on a combination of in-depth research and the state-of-the-art in the academic literature.</p>
<p>The definition of ‘emerging market’ will be quite broad and also includes non-Western countries that are not usually mentioned as ‘emerging’.</p>
<h1>Key features of the challenge</h1>
<ul>
  <li>Students work in teams of typically four students.</li>
  <li>In total, each team invests a minimum of 150 hours on this challenge.</li>
  <li>Teams are supervised by experts in the field of International Business. The course coördinator has more than 2 decades of personal experience in emerging markets.</li>
  <li>Project deliverables (e.g., report, presentation) are determined together with the host organizations.</li>
  <li>Teams attend a series of workshops to ensure methodological rigor.</li>
  <li>All students have finished an Economics/Business Bachelor. They are mature, have a proactive attitude, and can work independently.</li>
  <li>More than 50% of our students are international, ensuring a diverse group that can generate novel insights.</li>
</ul>
<h1>Challenge topics</h1>
<p>A variety of topics related to International Business related to emerging markets are suitable for this challenge.</p>
<h4>Some examples</h4>
<ul>
  <li>Help us enter an emerging market in which we have no experience yet.</li>
  <li>Improve our marketing efforts in an emerging market we operate in.</li>
  <li>Draw up a strategy to expand our initial success in an emerging market.</li>
  <li>Conduct an extensive stakeholder analysis of our current business in an emerging market.</li>
  <li>Investigate the political risks for our company in an emerging market we operate in.</li>
</ul>
<h1>Company requirements</h1>
<p>Any organization with at least 3 people working full time can submit a challenge.</p>
<h1>Costs</h1>
<p>To help facilitate this challenge a small fee of €500,- (ex tax) per team applies. PLEASE NOTE: You will only be charged when matched to a team.</p>
<p>Organizations are expected to appoint a key contact person that invests between 4-6 hours (e.g., joining the online kick-off, final presentations, providing information, answering questions). In addition, most assignments require students to collect data at the organization. Depending on the type of data (e.g., interview data, focus groups, quantitative data) the time investment of other organizational members might vary. Typically, the data collection requires a time investment between 6-10 hours in total.</p>
<h1>Planning</h1>
<ul>
  <li><strong>October 21: EXTENDED </strong>Deadline to submit a challenge (we might be ‘sold out’ before this date)</li>
  <li><strong>October 23:</strong> Sharing the challenges with the teams.</li>
  <li><strong>October 27: </strong>Teams hand in their top five of challenges including a brief motivation why they want to solve this challenge. The companies receive an overview of the teams that have chosen their challenge.</li>
  <li><strong>October 28: </strong>The companies indicate their preference regarding the team(s) they want to work with.</li>
  <li><strong>October 29:</strong> Our matching algorithm will create perfect matches. Matches are shared with the teams and companies.</li>
  <li><strong>November 2:</strong> Official kick-off (organized online), the teams will have an online meeting with the assigned company to ask questions and to make plans and agreements.</li>
  <li><strong>November 2 - December 17: </strong>Solving the challenge.</li>
  <li><strong>December 17: </strong>Final presentations. Each team will present their work to the company.</li>
</ul>

Let talented master students from the master Business Administration - International Management track help your company do business in an emerging market.

Doing Business in Emerging Markets Challenge

<p>This course deals with the question how entrepreneurial activity can be a vehicle for creating a better world, an idea often described under the umbrella term “social entrepreneurship”. In this course a team of master students will help you to start, improve, or boost your social impact.</p>
<p>Students provide practically relevant insights based on a combination of in-depth research and state-of-the-art academic theory.</p>
<h2>Key features of the challenge</h2>
<ul>
  <li>Students work in teams of typically four students.</li>
  <li>In total, each team invests a minimum of 150 hours on this challenge.</li>
  <li>Teams are supervised by experts in the field of Social Entrepreneurship.</li>
  <li>Project deliverables (e.g., report, presentation) are determined together with the host organizations.</li>
  <li>Teams attend a series of workshops to ensure methodological rigor.</li>
  <li>All students are mature, have a proactive attitude, and can work independently.</li>
  <li>About 30% of our students are international, ensuring a diverse group that can generate novel insights.</li>
</ul>
<h2>Challenge topics</h2>
<p>A variety of topics related to Social Entrepreneurship are suitable for this challenge.</p>
<p><strong>Some examples:</strong></p>
<ul>
  <li>Creating pathways for valuable partnerships with NGOs, corporations, local government, or other stakeholders.&nbsp;</li>
  <li>Experiment with validity of new product and service offerings in target markets.</li>
  <li>Develop a communications and marketing strategy to reach new beneficiaries and customers.</li>
  <li>Investigate options for sustainable and social supply chains for a new product.</li>
  <li>Develop an opportunity mapping (value proposition, revenue streams, etc.) for a new product or service offering in target markets.</li>
</ul>
<h2>Company requirements</h2>
<p>Any organization with at least 2 people working full time can submit a challenge.</p>
<h2>Costs</h2>
<p>To help facilitate this challenge a small fee of €500,- (ex tax) per team applies. PLEASE NOTE: You will only be charged when matched to a team.</p>
<p>Organizations are expected to appoint a key contact person that invests between 4-6 hours (e.g., joining the online kick-off, final presentations, providing information, answering questions). In addition, most assignments require students to collect data at the organization. Depending on the type of data (e.g., interview data, focus groups, quantitative data) the time investment of other organizational members might vary. Typically, the data collection requires a time investment between 6-10 hours in total.</p>
<h2>Planning</h2>
<ul>
  <li><strong>October 17: </strong>EXTENDED<strong> </strong>Deadline to submit a challenge (we might be ‘sold out’ before this date)</li>
  <li><strong>October 27: </strong>Sharing the challenges with the teams.</li>
  <li><strong>October 30: </strong>Teams hand in their challenge top five including a brief motivation. We let you know which teams want to solve your challenge. Please note that there might be a slight chance that there are no teams interested in your challenge.</li>
  <li><strong>November 2: </strong>You will rank the teams that want to solve your challenge (this will normally take you less than 15 minutes).</li>
  <li><strong>November 3: </strong>Our matching algorithm will create perfect matches. Teams and companies are notified about their match. Please note that there is a slight chance that we are unable to match your challenge to a team.</li>
  <li><strong>November 5: </strong>Official kick-off (organized online) during which the companies will briefly introduce themselves and their challenge. Subsequently, the teams will have an online meeting with the assigned company (making use of breakout rooms) to ask questions and to make plans and agreements. Location: Zoom</li>
  <li><strong>November 5 - December 17: </strong>Solving the challenge.</li>
  <li><strong>December 17:</strong> Final presentations. Each team will present their work to the company.</li>
</ul>
<p><br></p>

Let talented students from the Master Entrepreneurship help you to start, improve, or boost your social impact.

Social Entrepreneurship Challenge

<p>Let talented students from the Master Marketing Management help you with the marketing of your (new) products and services. For example, they can develop a new product/service launch plan or provide new insights in current market acceptance of your (new) product/service as well as an advice on next steps.</p>
<p>The students participate in the course Marketing of New Products.</p>
<h1>Key features of the challenge</h1>
<ul>
  <li>Teams of typically four students.</li>
  <li>Each team invests a minimum of 160 hours on this challenge.</li>
  <li>Start-end: March 26 - May 14</li>
  <li>Suitable for any company with at least 3 employees.</li>
  <li>Teams are supervised by experts in the field of Marketing.</li>
  <li>Deliverables (e.g., report, presentation, workshop) are determined together with the host organizations.</li>
  <li>Fee €500,- (you will only be charged when matched to a team)</li>
  <li>Time investment 6-10 hours (e.g., joining the online kick-off, final presentations, providing information, answering questions).</li>
</ul>
<h1>Challenge topics</h1>
<p>A variety of topics related to marketing of new products and services are suitable for this challenge, such as exploring the right target market/country/countries, advantages and disadvantages of being a first versus, different launch strategies, communication, branding and pricing strategies, distribution channels, factors that may stimulate or hinder the market acceptance of new products by retailers and / or consumers.</p>
<p><strong>Some examples of challenge you can submit</strong></p>
<ul>
  <li>Help us develop a new product launch plan</li>
  <li>Improve our marketing strategy for a new product already on the market, but showing limited success</li>
  <li>Develop a detailed communication plan for a new product / service</li>
  <li>Help us gaining insights into the factors driving or the barriers hindering new product adoption by retailers</li>
  <li>Help us gaining insights into the factors driving or the barriers hindering new product adoption by consumers</li>
  <li>Help us in forecasting the success of a new product / service</li>
</ul>
<h1>Costs</h1>
<p>To help facilitate this challenge a small fee of €500,- (ex tax) applies. PLEASE NOTE: You will only be charged when matched.</p>
<p>Organizations are expected to appoint a key contact person that invests in total between 6-10 hours (e.g., joining the online kick-off, final presentations, providing information, answering questions).&nbsp;</p>
<h1>Planning</h1>
<ul>
  <li><strong>February 19 (2021):</strong> Deadline to submit a challenge (we might be ‘sold out’ before this date)</li>
  <li><strong>March 22: </strong>Sharing the challenges with the teams.</li>
  <li><strong>March 23:</strong> Teams hand in their top five of challenges including a brief motivation why they want to solve this challenge. The companies receive an overview of the teams that have chosen their challenge.</li>
  <li><strong>March 24: </strong>The companies indicate their preference regarding the team(s) they want to work with.</li>
  <li><strong>March 25: </strong>Our matching algorithm will create perfect matches. Matches are shared with the teams and companies.</li>
  <li><strong>March 26: </strong>Official kick-off meeting between companies and teams.</li>
  <li><strong>March 26 - May 14: </strong>Solving the challenge.</li>
  <li><strong>May 14: </strong>Final presentations. Each team will present their work to the company.</li>
</ul>
<p>Questions? Want to discuss your challenge before submitting one? <a href="https://calendly.com/masterchallenge/demo" target="_blank">Schedule a call</a>.</p>

Let talented students from the Master Marketing Management help you with the marketing of your (new) products and services. Ask them to develop a new product/service launch plan or provide new insights in current market acceptance of your (new) product/service as well as an advice on next steps.

New Product Marketing Challenge

<h1><strong>Challenge Scope</strong></h1>
<p>Participants&nbsp;will follow a four step approach (Understand – Analyze – Evaluate – Recommend ). Using this approach &nbsp;they will provide objective insights required to make online marketing investments resulting in a positive ROI.</p>
<p><strong>Step 1- Understand: </strong>The first step is to understand how profound a brand's online presence is and how well &nbsp;they are using &nbsp;available channels such as Search Engine Pages, Social Media etc.</p>
<p><strong>Step 2 – Analyze: </strong>In order to benchmark company's current status in the industry, participants will analyze your competitors’ advertising performance, their website usability, and the status of their organic search engine visibility.</p>
<p><strong>Step 3 – Evaluate</strong>: &nbsp;In this step participants will identify the pain points and challenges that you are facing using an in-depth data driven analysis. This will include - Google Analytics data,SEO and Social media analysis. Utilizing a comprehensive set of data sources, they will evaluate the information in relation to your unique business goals and KPI’s.</p>
<p><strong>Step 4 – Recommend: </strong>After combing through all that data, we finally come to that very important moment – when participants identify new &nbsp;actionable insights that can generate immediate value for your business. The idea is to provide a solution to the identified pain points and a set or implementable recommendations.</p>
<h1><strong>Profile of the students</strong></h1>
<p>Students participating in the challenge will have already undergone sufficient training on Online Marketing Concepts &amp; Frameworks. Some of the characteristics are:</p>
<ul>
  <li>Experience in group work and live projects with real companies</li>
  <li>Knowledge and hands- on experience on Online Marketing assessment tools</li>
  <li>Thorough understanding of the KPI's and Metrics related to Online Marketing</li>
  <li>Experience of working on international projects</li>
</ul>
<h1><strong>Company Requirements</strong></h1>
<p>Any company (startup/scale-up/corporate/incubator/NGO) with at least two founders/employees working full time in the company. Some conditions:</p>
<ul>
  <li>Preferably a B2C company (but if a B2B company sees Online Marketing as part of their growth they are welcome)</li>
  <li>Preferably a company who has a website, if not then webpage/blog</li>
  <li>Preferably a company who has social media presence, if not then willing to create one</li>
  <li>Are using Google Analytics or any other Website analytics tool, if not then willing to create one</li>
  <li>Willing to make small scale investments in tools or advertising as recommended by the participants</li>
</ul>
<h1><strong>Costs</strong></h1>
<p>Teams will work on the online brand assessment for a period of 3 weeks (40 hours per week in total per team, so 120 hours in total for the challenge), so a small appreciation fee of 500 euros (ex tax) applies per team.</p>
<h1><strong>Practical Information</strong></h1>
<ul>
  <li>Students will work in teams of &nbsp;2-3 people;</li>
  <li>Students and supervisors are willing to sign NDA and any other equivalent contract;</li>
  <li>The company projects will take place in November 2020 for a period of two weeks;</li>
  <li>The teams will have a supervising professional;</li>
  <li>The students are mature, experienced and can work independently;</li>
  <li>The supervisors expect the company to remain engaged during the definition of the challenge so the supervisors can sufficiently represent the companies' perspectives.</li>
</ul>
<h1><strong>Planning</strong></h1>
<ul>
  <li><strong>Oct &nbsp;15</strong>: Deadline to submit a challenge (we might be ‘sold out’ before this date)</li>
  <li><strong>Oct &nbsp;16: </strong>Sharing the challenges with the teams. They may contact the contact persons of the challenge companies directly to discuss the challenge, ask questions, and see if there is a 'match'.</li>
  <li><strong>Oct 22</strong>: Teams hand in their top five of challenges including a brief motivation why they want to solve this challenge. The companies receive an overview of the teams that have chosen their challenge.</li>
  <li><strong>Oct 25:</strong> The companies indicate their preference regarding the team(s) they want to work with.</li>
  <li><strong>Oct 30</strong>: Our matching algorithm will create perfect matches. Matches are shared with the teams and companies.</li>
  <li><strong>Nov 1 to 21 </strong>: Work on solving the challenge.</li>
  <li><strong>Nov 23 </strong>: Final presentations. Each team will present their work to the company.</li>
</ul>
<p>The main challenge for the teams is to conduct an in-depth analysis of your brand's online presence, provide implementable recommendations. When submitting a challenge, the challenge description could be "Online Brand Assessment for YOUR COMPANY NAME".</p>

Receive an end to end Online Brand Assessment. Course participants will work on a holistic analysis of your brand's online presence and focus on Search engine visibility, Web Analytics & Social Media Optimization. Get a detailed set of recommendations and an implementable roadmap backed by research.

Online Marketing Challenge

<p>Let talented Artificial Intelligence students from the University of Amsterdam solve your AI challenges (Nov-Jan). This 'Graduation Project' is the last phase of the Bachelor AI. The assigned student(s) will work three months on a predefined problem that is relevant for your company, which has a clear research question for the field of AI. It's an individual assignment and they will work on average <strong>200 hours</strong> (per person) on this challenge.</p>
<h1>Challenge topics</h1>
<p>Although the topics should be related to Artificial Intelligence, the challenge can be related to any domain/industry. Artificial Intelligence is a complementary field. As defining a realistic challenge based on available data can be challenging, we will help you translate your input into a realistic challenge. Feel free to schedule a call <a href="https://calendly.com/masterchallenge/demo" target="_blank">here</a>.</p>
<h1>Company requirements</h1>
<ul>
  <li>Any company (startup/scale-up/corporate/incubator/NGO) with at least two founders/employees working full time in the company.</li>
  <li>Available dataset that can be used in beginning of November.</li>
  <li>In business for at least 6 months.</li>
</ul>
<h1>Costs</h1>
<p>To help facilitate this challenge a small fee of €750,- (ex tax) per student applies.</p>
<p>PLEASE NOTE: You will only be charged when matched to a student.</p>
<h1>Guidance from the UvA</h1>
<ul>
  <li>Students are expected to attend (online) 4/5 start-up meetings with their supervisor from the UvA</li>
  <li>Students have 2 tutorials (online) and 1x personal feedback for Academic English (online)</li>
  <li>Students hand in a mid-term presentation to show their progress.</li>
  <li>An academic supervisor provides feedback and guidance from the academic side.</li>
  <li>Grading the assignment is done by the UvA.</li>
</ul>
<h1>Guidance from your organization</h1>
<p>Organizations are expected to appoint a key contact person that invests between 6-10 hours (e.g., joining meetings, providing information, answering questions).</p>
<h1>Planning</h1>
<ul>
  <li><strong>Oct 9: </strong>Deadline to submit a challenge (we might be ‘sold out’ before this date)</li>
  <li><strong>Oct 17: </strong>Sharing the challenges with the students.</li>
  <li><strong>Oct 19: </strong>Students hand in their top five of challenges including a brief motivation why they want to solve this challenge. The companies receive an overview of the students that have chosen their challenge.</li>
  <li><strong>Oct 21: </strong>The companies indicate their preference regarding the student(s) they want to work with.</li>
  <li><strong>Oct 22: </strong>Our matching algorithm will create perfect matches. Matches are shared with the students and companies.</li>
  <li><strong>Oct 26 - Jan 29: </strong>Work on solving the challenge.</li>
</ul>
<p>Questions? Want to discuss your challenge before submitting one?</p>
<p>Schedule a call <a href="https://calendly.com/masterchallenge/demo" target="_blank">here</a>.</p>

During the Artificial Intelligence Graduation Challenge a talented AI student from University of Amsterdam works on your business AI project.

AI Graduation Challenge

Rotterdam School of Management

The mission of ABS is to offer an inspiring international learning community to study business and management, where both staff and students can develop their capacities to optimum effect.

Universiteit van Amsterdam

Vrije Universiteit Amsterdam

Arbalest Learning is an initiative under Arbalest Partners where our focus is on creating, propagating and implementing knowledge related to Digital Transformation Strategy & Digital Growth

Company challenges solved by students

Educators

Companies

Students

Active challenge spaces

Rotterdam School of Management

New Product Marketing Challenge

Universiteit van Amsterdam

AI Graduation Challenge

Arbalest Learning

Online Marketing Challenge

Vrije Universiteit Amsterdam

Doing Business in Emerging Markets Challenge

Vrije Universiteit Amsterdam

Social Entrepreneurship Challenge

More challenge spaces?