✅ Key features of the challenge

• Students per team: 4-5 students. The number of teams that work on your challenge can range from 2-3.
• Programme: Master Communication Science (UvA)
• Course: Developing Media Entertainment
• No. of hours spent per team: 120 hours
• Duration: October - December 2026
• Deliverables: to-the-point advisory report and a presentation (slides) with recommendations for a media entertainment product.
• Company time investment: 4-10 hours (regular contact - giving feedback, monitoring progress - with the student teams is required).
• Matching fee: €850 (ex tax, charged by Master Challenge (NOT the university)).

📑 Challenge Examples

The student teams can work on challenges like, but not limited to, the following:

• Improve current media/entertainment product so it appeals to the young adult audience.
• Develop an entertainment-education media product to educate our target audience.
• Turn our on-site (entertainment) product into an online format for use at home.

The challenge can include all sorts of media products, such as (interactive) videos, games and gamification, television, theater, movies, etc. The target audience can be a specific age-group, or individuals within a certain social context, but should still be part of the general population. Very specific (niche) audiences that are hard to reach or require very specialized knowledge are less suitable for this project. If you have any questions, please contact the course coordinator, Dominique Wirz, at d.s.w.wirz@uva.nl.

🏢 Requirement for participating companies

• Any company/organizations (startup/scale-up/corporate/incubator/NGO) with at least two people working in the company.
• In business for at least 6 months.
• Ideally operating in the creative/cultural/entertainment industry.

💰 Costs

To help facilitate this challenge a matching fee of €850 (ex tax) applies (charged by Master Challenge and NOT the university).

❗️You will only be charged when matched to one or more teams.

📨 How to apply

You can submit the challenge directly through the website. Provide a title that summarizes the challenge. Subsequently, briefly elaborate on your challenge (max. 150 words). Click here for a template you can use.

🗓 Planning

• March 2: Deadline for submitting your challenge
• March 10: Receiving message if your challenge is approved by the Course Coordinator
• March 12: Student teams will submit their challenge ranking
• March 13: Company representatives submit team ranking
• March 13: Our matching algorithm will create matches
• March 16: First kick-off meeting with the teams and professors (at the University of Amsterdam, 09:00-11:00)
• April 30: Final presentations (at the University of Amsterdam) in time slots of 20 minutes (after you are matched to a team, we will schedule the time slots)