As the world becomes increasingly saturated with content, the challenges of promoting movies, TV shows, channels, music, video games, podcasts, and similar products have reached new heights. Crafting effective go-to-market strategies has become pivotal, with success or failure hinging on these approaches in a fiercely competitive environment.

During this 8-week challenge, master students will develop (and prototype) a campaign for your entertainment or media product based on your briefing. In their process, they try to:

• understand the target audiences,
• develop the strategic and creative approach to reach the audiences, and
• plan relevant media and effective partnerships.

❗️ Please note, the product/service needs to be related to entertainment or media. Just to name a few: Movies, TV shows, streaming services, recorded music, live performances, video games, esports, game development services, books, magazines, newspapers, self-publishing platforms, educational content, broadcast news, podcasts, news apps, comedy.

✅ Key points of the challenge

• Number of students per team: 4-5 students
• Course: Marketing Media and Entertainment
• Program: Master in Media & Creative Industries and Master in Media, Culture & Society
• Duration: February 3 - March 27
• No. of hours spent per team: 180 hours
• Supervision: Supervised by lecturers from Erasmus University
• Deliverables: Video presentation along with pdf with “project book”
• Company time investment: Your time involvement is 8-12 hours in total (e.g. kick-off session, answering questions, reviewing the videos and selecting a top 3 and providing some feedback)
• Costs: Free of charge

🏢 Requirement for participating companies/organisations

• Any company/organization offering a media or entertainment product targeting end consumers, B2C
• Briefs and communications need to be in English (if the client is NL-based, they need to be open to target international audiences, for the sake of the exercise – e.g., internationals living in the Netherlands)

💰 Costs

Free of charge.

📨 How to apply

You can submit the challenge directly through the website. Provide a title that summarises the challenge. Subsequently, briefly elaborate on your challenge. See link for a template you could use: https://link.masterchallenge.me/challenge-template or use the challenge generator: https://masterchallenge.me/challenge-generator

🗓 Planning

• January 15: Deadline for submitting your challenge.
• January 16 (or earlier): Receiving message if the lecturer approves your challenge.
• January 17-24: In case your challenge is approved, we will ask you to submit more detailed information about the challenge.
• February 3 - February 6: Matching phase
• March 27: You will receive the Pitch Video and pdf with “project book” of your team.

Questions? Want to discuss your challenge before submitting one? Feel free to schedule a call 👉 here.